Web Survey Bibliography
One of the most talked about areas within the marketing profession is the use of the Internet to conduct marketing research studies. Many research companies have formed specific units to address the opportunities in this area, considering both qualitative and quantitative research studies. One of the most disturbing outcomes of this process has been the attempt to conduct focus groups using the Internet, implying that they represent a cost-effective and time-efficient replacement for the traditional focus group. My problem with this comes not with the concept of trying to collect qualitative information on the Internet, but rather in attempting to imply that qualitative research conducted on the Internet could be a replacement for the real thing. There probably is some logic to trying to use the Internet to develop qualitative inputs, but it is absurd to imply that the work which is conducted would be comparable to the output of traditional, professionally implemented focus groups.
Journal Homepage (abstract) / (full text)
Web survey bibliography - Marketing/business (336)
- Qualitatively Speaking: Online focus groups are no substitute for the real thing; 2001; Greenbaum, T.
- Designing a questionnaire that dives beneath the surface; 2001; Humphreys, G., McNeish, J.
- Human factors in business-to-business research over the internet; 2001; Culkin, N., Brown, Js., Fletcher, J.
- Experimental comparison of Web, electronic and mail survey technologies in operations management; 2001; Klassen, R. D., Jacobs, J.
- Old, new make up today's surveys.; 2000; James, D.
- Using online focus groups for e-commerce research; 2000; Johnson, W.
- The future of online research; 2000; James, D.
- You've got surveys; 2000; Lipke, D. J.
- The power of online research; 2000; Taylor, H.
- Use of E-Mail And Internet Surveys By Research Companies; 2000; Totten, J. W.
- Making Web research pay off: A research manager roundup; 1999; Smith, P.
- The Design of an International Real Time Data Collection System: SADC-HYCOS; 1999; Andrews, A. J., Pieyns, S., Servat, E.
- Measuring the Flow Construct in Online Environments: A Structural Modeling Approach; 1999; Novak, T. P., Hoffman, D. L., Yung, Y.-F.
- Casting a wider net; 1999; Marinelli, J.
- Anatomy of an on-line focus group; 1999; Sweet, C.
- In-home CAPI: a new era in data collection?; 1999; Bos, R.
- Japan Has 18 Million Internet Users; 20 Pct. Tried E-Commerce; 1999; Nikkei NetBusiness
- Ethical decision making in business: A comparison between New Zealand decision makers and a World Wide...; 1999; Frey, B. F.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Online research: playing to the Web's strengths; 1998; Yoffie, A. J.
- A case study of an on-line auction for the World Wide Web; 1998; Tjostheim, I., Eide, J.-O.
- The 10 commandments of electronic market research; 1998; Buchwald, J.
- Internet focus groups are not focus groups - so don't call them that; 1998; Greenbaum, T.
- What constitutes adoption of the Web: A methodological problem in assessing adoption of the World Wide...; 1998; Abels, E. G., White, M. D., Gordon-Murnane, L.
- Internet marketing research: resources and techniques; 1997; Forrest, E.
- Are Internet surveys ready for prime time; 1997; Davis, G.
- SUS - A quick and dirty usability scale; 1996; Brooke, J.
- Response latency as a signal to question problems in survey research; 1996; Bassili, J. N., Scott, S. B.
- Addressing disturbing and disturbed consumer behavior: Is it necessary to change the way we conduct...; 1996; Petty, R. E., Cacioppo, J. T.
- Virtual research exists, but how real is it; 1996; Roller, M. R.
- Focus groups on the Internet: an interesting idea but not a good one; 1995; Greenbaum, T.
- SUMI: the Software Usability Measurement Inventory; 1993; Kirakowski, J., Corbett, M.
- Response-time measurement in survey research. A method for CATI and a new look at nonattitudes; 1991; Bassili, J. N., Fletcher, J. F.
- The Effects of Appeals, Anonymity, and Feedback on Mail Survey Response Patterns from Salespeople; 1989; Pradeep, K. T.
- Some reflections on consumer panels; 1969; Hill, R. W.
- Recent trends in the development of market research; 1936